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The ultimate goal with ‘lead capture’ is to obtain the email address of the visitor, along with their permission to allow you to contact them away from your site.

Alternatively you might want visitors to just subscribe to your RSS feed so they’ll continue to read your content and then participate on your site at their convenience.

A lot of people set up email lists and auto-responders with the aim of eventually making money by promoting products and services. The aim here is to get users to opt-in to receive future newsletters, announcements or special offers. The same principle goes for online retail stores.  Read more... (288 words, 1 image, estimated 1:09 mins reading time)