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The ultimate goal with ‘lead capture’ is to obtain the email address of the visitor, along with their permission to allow you to contact them away from your site.

Alternatively you might want visitors to just subscribe to your RSS feed so they’ll continue to read your content and then participate on your site at their convenience.

A lot of people set up email lists and auto-responders with the aim of eventually making money by promoting products and services. The aim here is to get users to opt-in to receive future newsletters, announcements or special offers. The same principle goes for online retail stores.  Read more... (288 words, 1 image, estimated 1:09 mins reading time)

A squeeze page or otherwise know as a sales letter page or a lead capture page, is basically a single landing page created purely to solicit opt in email addresses from potential subscribers.  Through collecting a targeted list of subscribers you will be able to promote your main website or promote your products and services; because your email list is made from viewers who specifically opted in, your chances of converting the sale are high.

Sales letter pages are also a great easy way to purely sell a product or service without the need of a traditional website.  Read more... (339 words, 1 image, estimated 1:21 mins reading time)